Online activities and background information from the Library of Congress to help students learn more about advertising.
American Treasures: Advertising Pictures (Exhibition) View early poster advertisements depicting motion picture technology.
American Treasures: Brand-Name Product Advertising (Exhibition) During the last two decades of the nineteenth century there was a great change in how food products were distributed and advertised.
American Treasures: Clarence H. White School of Photography (Exhibition) Wynn Richards contracted with the National Cotton Council and began its first national fashion advertising campaign in 1943.
American Treasures: Doublemint Gum (Exhibition) Wrigley's Doublemint gum was first produced in 1914. Throughout its long history, twins have been used to advertise the product.
American Treasures: Speak Softly (Exhibition) This letter contains what is thought to be the first recorded use of the phrase "Speak Softly and Carry a Big Stick," which was later to become a trademark description of Theodore Roosevelt’s foreign policy.
Capturing the Memories (America's Library) Enjoy this short story from America's Library about the introduction of the Kodak camera into American culture.
His Master's Voice (Wise Guide) Learn the story behind the Victor record trademark – "His Master's Voice."
The Invention of the Ice Cream Cone (America's Library) Enjoy this America's Library short story on the invention of this sweet treat.
Jump Back in Time: Coolidge and the Consumer (America’s Library) Calvin Coolidge becomes president. View an early 1900s Warner's corset ad.
Jump Back in Time: The First Coca-Cola Served (America’s Library) On May 8, 1886, Dr. Pemberton sold his first Coca-Cola at Jacob's Pharmacy in Atlanta.
Name That Brand! - (Wise Guide) Read this article about name brands.
Today in History (July 5) P.T. Barnum (Today in History) On this day in 1810 circus entrepreneur, Phineas Taylor Barnum, was born. Even though he did not invent the three ring circus, his name is still associated with the spectacle he called "the greatest show on earth."
Today in History (March 26) In Vogue (Today in History) On this date, publisher Conde Nast was born. Read how his class targeted publications influenced the fashion industry.
Today in History (May 2) Good Housekeeping (Today in History) This date marks the debut of the first issue of Good Housekeeping magazine, which later became known for its "Seal of Approval" award to selected consumer products.