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(202) 707-4800
FEDLINK Hotline
(202) 707-4900
101 Independence Ave, SE
Washington, DC 20540-4935
The NPD Group, founded in 1966, is the leading global provider of consumer and retail market research information for a wide range of industries. We provide critical consumer behavior and point-of-sale (POS) information and industry expertise across more industries than any other market research company.
Our market research information helps federal government clients make fact-based decisions in order to:
- Understand social trends
- Monitor economic indicators
- Create targeted communications that reach particular demographic groups
- Evaluate public policy
- Understand consumer behavior and customer satisfaction
Government agencies and other public serving organizations need to understand social trends, monitor economic indicators, evaluate public policy programs, and create targeted communications that reach particular demographic groups. The challenge, as always, is to quickly locate timely information, interpret the data, and apply it to critical decisions while being mindful of budget constraints.
Our Solutions
Our solutions include tracking services, analytic solutions, and advisory services.
Tracking Services provide information on what is selling, who is buying, where they are buying, and at what price.
Analytic Solutions address specific needs including category management, forecasting, price evaluation, marketing evaluation and testing, and custom research.
Service ID: ND
LC/FEDLINK BOA#: LC14C7006
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Randy Francis
The NPD Group
13461 Sunrise Valley Drive, Ste. 450
Herndon, VA 20171
(703) 501-8032
[email protected]
Last Updated: 01/10/2022