Press contact: Erin Allen (202) 707-7302

June 18, 2007

MEDIA ADVISORY

Press Briefing for Fall Ad Council Literacy Campaign During ALA Conference on June 22

National Book Festival Authors Also Announced

WHAT: A press briefing previewing the fall Library of Congress and Advertising Council "Lifelong Literacy" campaign, as well as announcement of participating authors in the 2007 National Book Festival.

WHEN: 11 a.m. on Friday, June 22

WHERE: Room 142 of the Washington Convention Center, 801 Mount Vernon Place, N.W., Washington, D.C.

Launched in 2006, the "Lifelong Literacy" campaign aims to reach children in the fourth through sixth grades and their parents in an effort to inspire a love of reading. Since 2001, the Library and the Advertising Council have partnered in creating PSA campaigns encouraging learning, particularly through use of the Library’s online resources.

The 2007 National Book Festival, featuring more than 70 award-winning authors, takes place, rain or shine, from 10 a.m. to 5 p.m. on the National Mall between 7th and 14th streets. Each year, thousands of booklovers of all ages come to celebrate the joys of reading and lifelong literacy at the festival, sponsored by the Library and hosted by First Lady Laura Bush. Now in its seventh year, this free event allows readers to interact with the nation's best-selling authors, illustrators and poets.

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PR 07-135
06/18/07
ISSN 0731-3527

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