Contact: Guy Lamolinara (202) 707-9217

June 27, 2001

Library's Web Site for Children and Families Registers More Than 100 Million Hits

America's Library (www.americaslibrary.gov), the Library's Web site for children and families, has handled more than 100 million "hits" since its April 2000 debut.

"This milestone is a testimony to the Web site's appeal to both children and families," said Librarian of Congress James H. Billington. "With its colorful, interactive elements, America's Library has been instrumental in making the Library's collections more accessible to people of all ages."

The site has also received numerous awards: Revolution magazine's 2001 "Revolution Award" for best use of digital media by a nonprofit organization; the National Association of Government Communicators' Blue Pencil Award for Best Web Pages for 2000, Forbes magazine and Forbes.com's "Best of the Web"; 2001 Notable Children's Web Sites, from the American Library Association; Best 'Hot Sites' of 2000, from USA Today; the "Standard of Excellence Award" in the Web 2000 Awards from the Web Marketing Association; the "2000 New Media Invision Bronze Award for Best Education Site for Kids"; and the "Gold Mercury Award" in MERCOM's Mercury Awards Competition.

Through the use of stories, richly embellished with photographs, maps, prints, manuscripts, and audio and video recordings from the Library's collections, America's Library invites users to learn about their past through extraordinary, at times idiosyncratic, materials, many of which have never been seen by the public. Activities such as a "Scavenger Hunt" and "Send a Postcard" encourage exploration of the site, and animated "teasers" on the main home page will delight users of all ages. Questions invite children to talk to their family and friends about what they have learned.

Bold graphics and bright colors entice users to click on the following main home page links: "Meet Amazing Americans," "Jump Back in Time," "Explore the States," "Join America at Play" and "See, Hear and Sing."

To date, the site has received an estimated $35 million in free advertising support on television, radio, and the Internet. America's Library marks the first time in its history that the Library of Congress has created a public service advertising campaign in partnership with the Advertising Council. This campaign - "There Is a Better Way to Have Fun with History ... Log On. Play Around. Learn Something" - was created through the Advertising Council, with creative services donated by DDB Chicago. The spots were distributed to 3,200 television stations and more than 6,000 radio stations nationwide. DDB recently won the silver in the Non- Profit/Pro Bono/Public Service category of the New York American Marketing Association's 2001 EFFIE Awards.

The Advertising Council is a private, nonprofit organization that has been the leading producer of public service communications programs in the United States since 1942. The Council supports campaigns that benefit children, families and communities. The communications programs are national in scope and have generated strong, measurable results. Ad Council campaigns, such as "Friends Don't Let Friends Drive Drunk," "Take A Bite Out of Crime," and "A Mind Is a Terrible Thing to Waste," have helped to educate the public about issues and concerns of the day.

DDB Chicago is the largest of the DDB agencies worldwide, with more than 750 employees and 1999 billings of $1.2 billion. The agency works for a strong roster of blue-chip clients such as Anheuser-Busch, Energizer, FTD, General Mills, Lands' End, McDonald's, Sara Lee, State Farm and U S West Communications.

Exodus Communications, a leading Internet services business, is host to America's Library.

America's Library was designed by 415 Productions Inc. of San Francisco. 415 Inc. is a full-service Web development firm providing custom online solutions that combine integrated strategy, cutting-edge technology, creative design and innovative user experiences. FromFortune 500 enterprises to internationally recognized arts organizations and upstart dot-coms, 415's clients include Hewlett-Packard, McGraw-Hill, Macromedia, Credit Suisse, the Library of Congress, 3Com, Fairmont Hotels, Hasbro, Intel, Lego and Providian Financial.

America's Library is a project of the Library of Congress's Public Affairs Office and the National Digital Library Program. The site draws upon the flagship American Memory collections (www.loc.gov) that offer more than 7 million important historical items, in collaboration with other institutions. More than 100 American Memory collections are now available online in topics ranging from presidential papers and photographs from the Civil War, to early films of Thomas Edison and panoramic maps, to documents from the women's suffrage and civil rights movements.

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PR 01-086
6-27-01
ISSN 0731-3527

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