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The ABC Book, A Pronunciation Guide

Issued August 2012

Brand name or acronym starts with . . .

a  |  b  |  c  |  d  |  e  |  f  |  g  |  h  |  i  |  j  |  k  |  l  |  m  |  n  |  o  |  p  |  q  |  r  |  s  |  t  |  u  |  v  |  w  |   x  |   y  |  z

Key to pronunciation

(Note: Stressed syllables are in UPPER CASE.)

Ā, ā = able, rate

Ä, ä = father, wand

A, a = pat, marry

Â, â = air, prepare

Ē, ē = evil, reel

E, e = end, edit

Ī, ī = ice, ride

I, i = in, blister

Ō, ō = over, roll

O, o = on, rob

Ô, ô = off, audit

OO, oo = spoon, ooze

Ü, ü = book, foot

U, u = under, but

Û, û = urge, burn

YOO, yoo = unify, beauty

ə = affair, sofa (general "shwa" sound)

TH = thing, healthy

DH = there, weather

CH = chair, bleach

J = judge, edge

KH = Gutteral, as in German "ach", Scottish "loch".

OI = boy, poise

OU = shout, around

SH = ship, wish

ZH = pleasure, corsage

[D], [N], [R], etc. = As in French "bon". Suggested rather than said, with preceding vowel nasalized.

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A
Name and pronunciation Item
Abacavir  (ə-BAK-ə-vēr) Medication
Absolut Vodka (ab-sə-LOOT)           
Absorbine Jr.  (əb-ZÔR-bēn)   Hemorrhoid medicine
Acer Computers  (Ā-sər)
ACOG  (Ā-kog) Atlanta Committee for Olympic Games, ‘96
ACORN  (Ā-kôrn) Association of Community Organizations for Reform Now
ACT-UP  (AKT-UP) AIDS activist group
Acura  (AK-yə-rä Car
A.D.A.P.T.  (ə-DAPT) Disability Rights Organization
ADIC  (Ā-dik) FBI Asst. Deputy Agent in Charge
Aetna  (ET-nə) Insurance/financial corp.
AFSCME  (AF-skmē) Amer. Fed. of State/County/Municipal Employees
AFTRA (AF-trə) Amer. Fed. of TV and Radio Artists
AGVA  (AG-və) Amer. Guild of Variety Artists
Ahmanson Thtr.  (Ä-mən-sən) L.A. Theater
AID  (A. I. D.) Agency for Industrial Development
Aigner  (e-NYĀ) French shoe brand
Aiwa  (Ā-wə) Radio brand
Ajune  (ä-ZHOON) N.Y. Spa
Albert & Charles Boni, Inc.  (BŌ-nī) Publishers
Alberto Culver  (al-BÛRT-ō) Hair care/feminine hygiene
Aleve  (ə-LĒV) Pain medicine
Alfa Romeo  (AL-fə  rō-MĀ-ō) Car
Al-Jazeera  (AL-jə-ZĒR-ə) Baghdad TV network
Allis-Chalmers  (AL-is  CHAL-mərz) Processing/environmental prods.
Alltel  (ÔL-tel)  U.S. regional telephone service
al Qaida  (äl-KĀD-ə) Islamic terrorist group
Amerada Hess  (am-ə-RÄD-ə  HES) Integrated petroleum co., NY
American Cyanamid  (sī-AN-ə-mid) Medical/chemical prods.
Amex  (AM-ex) American Stock Exchange
AmFAR  (AM-fär) Amer. Foundation for AIDS Research
Amoco  (AM-ə-kō) American Oil Co., Chicago
Amstel  (AM-stel) Beer, ale brand
Amstrad  (AM-strad) Computers
Androstenedione  (an-drə-STĒN-dī-ōn) Nutritional supplement/hormone medication
Angostura  (ang-gə-STÜR-ə) Bitters
Anheuser-Busch  (AN-hī-zər  BUSH) Brewery
ANSI/NISO  (AN-sē  NĪ-sō)
ANWR  (ÄN-wär) Arctic Natural Resource Reserve
APEC  (Ā-pek)  Pacific Economic Cooperation Agency
Aqua Velva  (ÄK-wə  VEL-və) Aftershave
Aramis  (AR-ə-mis) Cologne
Aris Isotoner  (AR-əs  Ī-sə-tō-nər) Glove mfr.
Arista  (AR-i-stə) Record co.
ASAC  (Ā-sak) FBI Asst. Special Agent in Charge
ASCII  (AS-kē) Amer.Standard Code for Info. Interchange
ASEAN  (Ä-zē-än) Assoc. of Southeast Asian Nations
ASP  (ASP) Astronaut Support Person
ASTAPOVO  (ə-STÄ-pō-vō) Organization
Asti Spumante  (Ä-stē  spoo-MÄN-tē) Italian wine
Atari  (ə-TÄR-ē) Computers/video games
Atheneum  (ath-ə-NĒ-əm) Publishers
Au Bon Pan  (Ô-BÔ[n]-PÄ[n]) Restaurant chain
Aureole  (ÔR-ē-ōl) N.Y. Restaurant
Avon  (Ā-von) Cosmetics/jewelry
B
Name and pronunciation Item
Bacardi  (bə-KÄR-dē) Rum brand
Bache & Co.  (BĀSH) Financial co.
Baen Books  (BĀN) Publishers
Bain de Soliel  (BA[N]-də-sō-LĀ) Suntan lotion
Bal Tabarin  (BAL  TAB-ə-rin) Restaurant
Balthazar  (BÄL-thə-zär) NYC restaurant
Barricini  (bar-ə-SĒ-nē) Candy
BART  (BÄRT) Railway system
Bass Shoes  (BAS) Shoe co.
baud  (BÔD) Serial data transmission speed ("baud rate")
Beatrice  (BĒ-ə-tris) Food/travel/recreational/home prods.
Beit Agron  (BĀT  ä-GRŌN) Israeli press office
Ben Ledi  (LED-ē) Scotch brand
Benelux  (BEN-ə-lux) Belgium-Netherlands-Luxembourg economic union
Benetton  (BEN-ə-tän) Clothing brand
Berangaria  (ber-ən-GÂR-ē-yə) Ocean liner
Belzec  (BEL-zhets) Nazi Concentration Camp
Bertelsmann  (BÛRT-əlz-mən)
BET  (B. E. T.) Black Entertainment Television
Biore  (bē-ÔR-ā) Cosmetic cleanser
Bicron Corp.  (BĪ-kron) Biotechnology firm
BIT  (BIT) Bilateral Investment Treaty
Bodhan Associates, Inc.  (bō-DAN)
Body Vive  (VĒV) Shampoo
Bolla  (BŌ-lə) Wine brand
Boni & Liveright  (BŌ-nī  and  LIV-rīt) Publishers
Bowdin Theater  (BŌD-’n) Boston Theater
Bowker, R.R.  (BOU-kər) Publishers
Braun  (BRÔN) Electronics/appliances
Braziller, George, Inc. (brə-ZIL-ər) Publishers
Brearley  (BRÂR-lē) NYC East side private school
Brita  (BRIT-ə) Water filter
Brogdex Co.  (BROG-deks) Biotechnology firm
Brut  (BROOT) Men's cologne
Bulgari  (BÜL-gä-rē) Jewelry co.
Bunker Ramo  (RĀ-mō)
Bunte  (BÜN-tə) German magazine
Burrelle's  (bə-RELZ) TV transcripts
C
Name and pronunciation Item
Cabriolet (kab-rē-ō-LĀ) Car
CAD/CAM  (KAD-kam) Computer-aided design/manufacturing
Cal-Neva Lodge  (KAL-NĒV-ə) Las Vegas resort
CALL  (KÔL) Center for Army Lessons Learned
Campana  (kam-PAN-ə) Skin balm
CAP  (KAP) Combined Action Platoon, USMC
CARE  (KÂR) Cooperative for Amer. Remittances to Everywhere
Carnegie Hall  (KÄR-nə-gē) NY concert hall
Carolco Co.  (KAR-əl-kō) Film producers
Cartier  (KÄR-tē-ā) NYC jewelers
CAT scan  (KAT) Computerized axial tomography - medical
CD-ROM  (C. D. ROM) Computer term
Cella  (CHEL-ə) Wine brand
CEMA  (SĒ-mə) Council on Economic Mutual Assistance
Cetus Corp.  (SĒ-təs) Biotechnology firm
CFLCC  (SIF-lik) Coalition Forces Land Component Command
Chafee Amendment  (CHĀ-fē) Talking Books legislation
Chappell & Co.  (CHAP-əl) Music publishers
Chasen's  (CHĀS-ənz) Hollywood restaurant
Chateau Marmont  (sha-TŌ  mär-MONT) Hollywood hotel
Chatto and Windus  (CHAT-ō  and  WIN-dəs) British publishers
Chaus  (CHOUS) Women's clothing
CHIP  (CHIP) Children’s Health Insurance Program
Chevron  (SHEV-rən) Oil co.
Cialis  (sē-AL-is) Erectile enhancer
Ciesla Foundation  (CHESH-lä)
Cintas  (SIN-täs)  
CIA  (C. I. A.) American Central Intelligence Agency
Cia  (CHĒ-ä) Italian Central Intelligence Agency
Cinecitta  (chē-nā-chē-TÄ) Italian film studio
Cintas  (SIN-täs) Uniforms
Cinzano  (chin-ZÄ-nō) Wine brand
Cipro (SIP-rō) Antibiotic
Ciro's  (SĒR-ōz) Hollywood nightclub
Citibank  (SIT-ē-bank) NYC bank
Citicorp  (SIT-ē-kôrp) NY financial firm
Clinique  (klin-ĒK) Cosmetics
CMEA  (SMĒ-ə) Council on Economic Assistance
COBOL  (KŌ-bôl) Common Business-Oriented Language (computers)
Cochlear Implants  (KŌK-lē-ər) Hearing implant device
Cockburn Smithes  (KŌ-bûrn  SMITH-ēz) Port wine house
CODIS  (KŌD-is) Combined DNA Indexing System
Cohmad Securities  (KŌ-mad)
COINS  (KOINZ) Counter-insurgence strategy
Cointreau  (KWÄN-trō) Liqueur brand
COLA  (KŌ-lə) Cost of Living Adjustment (gov't.)
Coleco  (kə-LĒ-kō) Mfr. children's games/toys
COMECON  (KÄM-ē-kän) Council of Mutual Economic Assistance
Con Ed  (KON  ED) Consolidated Edison gas/electric co.
Conemaugh (KON-ə-mä) Regional Trauma Center, Johnstown, Pa.
Connaght  (kə-NÔT) London hotel
Conoco  (KON-ə-kō) Continental Oil Co.
Cordon Negro  (KÔR-dən  NEG-rō) Spanish champagne
Courvoisier  (kür-vwäz-YĀ) Cognac brand
Coward, McCann & Geoghegan  (gə-HĀG-ən) Publishers
CP/M  (C. P. M.) Computer language
CPAC  (SĒ-pak) American Conservative Union
Cresta Blanca  (KREST-ə  BLÄNK-ə) Wine
Crowell's  (KRŌ-əlz) Publishers
Crown Zellerbach  (ZEL-ər-bäk)
Cubeb  (KYOO-beb) Cigarette ingredient
Cuisinart  (KWĒZ-in-ärt) Food processor
CUNY  (KYOO-nē) City University of NY
Curad  (KYÜR-ad) Strip bandages
D
Name and pronunciation Item
Daimler  (DĪM-lər) German car
Damark  (DĀ-märk)   Mail order/electronics
Datsun  (DÄT-sən) Car
Daughters of Bilitis  (bə-LĪT-əs)     Lesbian organization
Davega  (də-VĒG-ə) Store chain, NY
Daughters of Bilitis  (bə-LĪT-əs) Lesbian organization
Davega  (də-VĒG-ə) Store chain, NY
Davon Records  (DAV-än)  
Deauville Hotel  (dō-VIL) Miami hotel
Debevoise Plimpton (DEB-ə-voiz) George Plimpton family firm
Debrett (də-BRET) British Book of Peers
Defcon  (DEF-kon) Defense Condition
DeKuyper (də-KĪ-pər) Liqueur brand
DeLorean  (də-LÔR-ē-ən) Car
Delsarte  (dəl-SÄRT) Acting technique
Dentyne  (DEN-tēn) Chewing gum
Dephot  (DĀ-fō t) Hungarian photo agency
Desilu  (DES-ē-LOO) TV production company
DEW Line  (DOO  or  DYOO) Distant Early Warning Line
Dewars  (DOO-ərz) Scotch brand
Dimetapp  (DĪ-mə-tap) Medicine
DINO  (DĪ-nō) Democrat in name only
Disaronno  (dē-sə-RŌ-nō) Liquor
Djer Kiss  (DĒR  KIS) Cosmetics mfr.
Doble  (DŌB-əl) Car
DOMA  (DŌM-ə) Defense of Marriage Act
Donna Karan  (KAR-ən) Clothing designer
DOS  (DOS) Disk Operating System, computers
Dos Equis  (dōs-EK-ēs) Mexican beer
D’Oyly Carte  (DOIL-ē  KÄRT) Gilbert & Sullivan theatrical troupe
Drano  (DRĀ-nō) Drain cleaner
DTIC  (DĒ-tik) Defense Technical Information Center
Drexel Burnham Lambert  (DREX-əl  BÛRN-əm  läm-BÂR) Investment Firm
Dristan  (DRIS-tan) Decongestant
Dubilier Condenser Corp.  (doo-BIL-ē-ər) Biotechnology firm
DYFS  (DĪ-fəs) Division of Youth & Family Services, N.J.
E
Name and pronunciation Item
Ealing Studios  (Ē-ling) British Film Studio
Ecco Press (Ē-kō) Publishers
EcoSoc  (EK-ō-sok) Economic & Social Council, U.N.
Edy's  (Ē-dēz) Ice cream brand
Elgin Marbles  (EL-gin) British Museum
Elgin Watches  (EL-jin)  
EMBO  (EM-bō) European Molecular Biology Organization
Emeraude (EM-ə-rōd) Scent
E.P.A.  (E. P. A.) Environmental Protection Agency
E.R.A.  (E. R. A.) Equal Rights Amendment
ESA  (Ē-sə) European Space Agency
Esprit  (e-SPRĒ) Clothing brand
Essanay Pictures  (ES-ə-nā) Silent film studio
Estee Lauder  (ES-tā  LÔ-dər) Cosmetics mfr.
Evan-Picone  (EV-ən  pi-KŌN) Clothing brand
Everen  (EV-ər-ən) Securities
Evian  (Ā-vē-on) Bottled water
Exxon  (EK-son) Standard Oil co.
F
Name and pronunciation Item
FAF  (FAF) Financial Aid Form, college
Fage Yogurt  (FÄ-yä)  
Fania Records  (FÄN-yä) Latino record label
Farrar, Strauss & Giroux  (FAR-ər / zhir-OO) Publishers
Fatima Cigarettes  (fə-TĒ-mə)  
FEBS  (FEBZ) Federation of European Biochemical Societies
Fedayeen  (fe-dä-YĒN) Arab commando group
FedEx  (FED-eks) Federal Express
FEMA  (FĒ-mə) Federal Emergency Mgmt. Agency
Festiva  (fes-TĒ-və) Ford car
FIDO  (FĪ-dō) Flight Dynamics Officer
FINRA  (FIN-re)  
FISA  (FĪ-zə) Foreign Intelligence Surveillance Act
FLIR  (FLĒR) Forward looking infra red
Flonase  (FLŌ-nāz) Nasal spray
Florsheim Shoes  (FLÔR-shīm)  
Fontainbleau Hotel  (FON-ten-bloo) Florida hotel
Fortavive  (FÔRT-ə-vēv) Clairol hair product
Fortunoff  (FÔR-chə-nôf) Jewelers
Fosamax  (FOS-ə-max) Sodium tablets
Freixenet  (fresh-ə-NET) Spanish champagne
FTSE  (FÜT-sē) Financial Times Stock Exchange
FUMCOG  (FOOM-kog) First United Methodist Church of Germantown
Fusee  (fyoo-ZĒ) Cardboard match brand
G
Name and pronunciation Item
Gallo  (GAL-ō) Wine brand
Gallo White Grenache  (grə-NÄSH) Wine
Gannett Co.  (gə-NET) Publisher/media owner
Garand  (gə-RAND) Rifle
Garnier  (GÄR-nē-ā) Hair products
Garrard  (gə-RÄRD) Audio/electronics equipment
GATT  (GAT) Gen'l. Agreement on Tariffs & Trade
Gaumont  (GÔ-mont) British film studio
Geffen Foundation (GEF-ən)  
Geico  (GĪ-kō) Auto insurance co.
Gelusil  (JEL-yoo-sil) Medicine
Genentech  (gi-NEN-tek) Biotechnology firm
Gennett  (jə-NET) 1920s record label
Gentlemen's Knize Ten  (kə-NĒZ) Clothing brand
GEO Prizm  (JĒ-ō  PRIZ-əm) Car
GEOS  (JĒ-ōs) Computer term
Gerber  (GÛR-bər) Baby foods
Geritol  (JER-ə-tol) Vitamin supplement
Gerry Society  (GER-ē) Child welfare group
Gerry’s  (JER-ēz) N.Y. clothier
Gevalia Kaffe  (jə-VÄL-yə KÔF-ē) Coffee brand
Ghiradelli  (gēr-ə-DEL-ē) Chocolates
GIGO  (GĒR-gō) Computer term
Ginsana  (jin-SÄN-ə) Energizer
Ginsu Knife  (GIN-soo)  
Givenchy  (zhi-vä[n]-SHĒ) Women's clothing
GLAAD (GLAD) Gay & Lesbian Alliance Against Defamation
GLCM  (GLIK-əm) Ground-launched cruise missles
GLOBE  (GLŌB) Gay, Lesbian or Bi-Sexual Employees
Glucophage (GLOO-kō-fäj) Diabetes medication
GOPAC  (GŌ-pak) Republican Political Action Committee
Granada TV  (grə-NÄ-də) British TV co.
Grand Marnier  (grä[n]-märn-YĀ) Liqueur brand
Grove Weidenfeld  (WĪD-ən-feld) Publishers
Gucci  (GOO-chē) Leather goods
GWOT  (JĒ  WOT) Global War on Terror
H
Name and pronunciation Item
Haagen Dazs  (HÄG-in-däs) Ice cream brand
Hachette Book Group  (hash-ET)  
Halston  (HÔL-stən) Designer clothes/scent
Hammacher Schlemmer  (HAM-ə-kər  SHLEM-ər) NYC clothing store
Hanna-Barbera  (HAN-ə  bär-BÂR-ə) Animation
Harcourt Brace Jovanovich  (yə-VÄN-ə-vich) Publisher
Harrah's  (HAR-əz) Las Vegas hotel/casino
Hasbro, Inc.  (HAZ-brō) Toy mfr.
Havoline  (HAV-ə-lēn) Motor oil
Haworth  (HĀ-wûrth) Furniture outlet
Heileman  (HĪL-mən) Brewery
Helena Rubenstein  (HEL-ə-nə  ROO-bən-stīn) Cosmetics
Henri Bendel  (HEN-rē  BEN-dəl) NYC Dept. store
Hermes  (er-MEZ) Clothing designer
Hezbollah  (HEZ-bō-LÄ) Muslim Lebanese guerilla force
Hippocrene (hip-ə-KRĒN-ē) Publishers, foreign reference works
HIS Video  (H. I. S.)  
HOPE  (HŌP) Health Opportunity for People Everywhere
Horace Mann School  (MAN) NY private school
Hormel  (hôr-MEL) Meat packers
Houghton Miflin Co.  (HŌT-ən) Publishers
HUD (HUD) Dept. of Housing & Urban Development
Humana  (hyoo-MAN-ə) Hospital/healthcare provider
Huret  ([h]yoo-RĀ) Bicycle
Hyundai  (HUN-dā) Car
I
Name and pronunciation Item
IAFIS  (ī-Ā-fis) Government fingerprinting database
Iams  (Ī-əmz) Pet food
ICSID  (IK-sid) Intl. Center for Settlement of Investment Disputes
IGLHRC (Ē-gəl-hûrk) International Gay Rights Association
Ikea  (ī-KĒ-ə) Swedish furniture/accessories
ILGA  (IL-gə) Intl. Lesbian & Gay Association
Imodium  (i-MŌ-dē-um) Diarrhea medicine
IMP (IMP) Film studio (silent movies)
INBIFO  (in-BĒ-fō) German Philip Morris research lab
Intel  (IN-tel) Semiconductor mfr.
Intifada  (in-ti-FÄ-dä) Palestinian uprising
Ipana  (ī-PAN-ə) Toothpaste brand
Isuzu  (ē-SOO-zoo) Car
IUD  (I. U. D.) Intrauterine contraception device
Iveco  (ĪV-kō) Trucks, vans
Ixtlan (IKST-lan) Oliver Stone Film Co.
J
Name and pronunciation Item
JDAM  (JĀ-dam) Joint Direct Attack Munition
JE-WEL Records  (JOO-əl)  
Jhirmack  (JIR-mak) Hair care products
Jordache  (JÔR-dash) Jeans
Jujamcyn Theaters  (joo-JAM-sən) NYC theater chain
JuJubes  (JOO-joo-bēz) Candy
Junto  (JUN-tō) Discussion club
K
Name and pronunciation Item
Kaiser-Permanente  (KĪ-zər  pûr-mə-NEN-tē) Insurance co.
Kenar  (KEN-är) Clothing mfr.
Ken-L-Ration  (KEN-əl-rā-shən) Dog food
Knopf / Alfred A. Knopf  (KNOPF) Publishers
Kolynos  (KOL-ə-nōs) Toothpaste
Konica  (KON-i-kə) Copiers
Korbel Brut  (kôr-BEL  BROOT) Champagne brand
Kresge's  (KREZ-gēz) 5 & 10 chain
L
Name and pronunciation Item
Labatt  (lə-BAT) Beer
Lacoste  (lə-KOST) Sport shirts
Lafayette Escadrille  (ES-kə-DRĒ)  
LaGerardine  (lä-ger-ə-DĒN) Hair products
Laitram Corp.  (LĀ-tram) Biotechnology firm
La Menu  (lä-MEN-yoo) Campbell frozen food brand
Lancia  (LÄN-chyä) Italian car
Lava Soap  (LÄ-vä)  
Laventhol & Horwath  (LA-ven-thôl & HÔR-wath) Accounting firm
LAX  (L. A. X.) L.A. airport
Lehman Brothers  (LĒM-ən) NY underwriters
Leitz Trinovid  (LĪTS  TRI-nō-vid)  
LEM  (LEM) Lunar Excursion Module
LeMat  (lə-MÄT) Firearms
LEMSIP  (LEM-sip)    Laboratory for Experimental Medicine & Surgery in Primates
Leo Feist, Inc.  (FĪST) Music publisher
Lestoil  (LES-toil) Household cleaner
Levain Bakery  (lə-VEN)          New York City
Levi's  (LĒ-vīz) Clothing (jeans, etc.)
Lewyt  (LOO-ət) Vacuum cleaners, home appliances
Likud  (lē-KOOD) Israeli political party
Lily Dache  (da-SHĀ) Milliner
Linux  (LIN-əks) Computer software company
Liz Claiborne  (KLĀ-bôrn) Clothing brand
Llama  (YÄM-ə) Spanish gun
Lodine XL  (LŌ-dēn) Medicine
Loew's Theatres  (LŌZ) Movie theater chain
Longchamp’s  (LÔNG-shämps) N.Y.C. Restaurant
L'Oreal  (lôr-ē-AL) Hair products
Louis Jadot  (loo-Ē  zhä-DŌ) Wine
LOX  (LOX) Liquid oxygen
LSOC  (EL-sok) Lockheed Space Operations Co.
Lubrizol Enterprises  (LOO-bri-zôl) Biotechnology firm
Lufthansa  (loof-TÄN-zä) German airline
LULAC  (LOO-lak)  
Lumina  (LOOM-ə-nə) Chevrolet car
Lunesta  (loo-NEST-ə) Sleep medicine
Lutece  (loo-TES) NYC restaurant
LVAD  (EL-vad) Heart surgery device
LWOP  (EL-wop) Life Without Parole
Lyceum Theatre  (LĪS-ē-əm) NYC Broadway theater
M
Name and pronunciation Item
Maalox  (MĀ-lox) Antacid
Macavity Award  (mə-KAV-ə-tē) Mystery writers award
Madame Tussaud's  (too-SŌZ) British wax museum
Magdalene University  (MAUD-lin) Cambridge, U.K.
MAHESO  (mä-HĒ-sō) Maryland Health Society
Mandel Hall  (MAN-dəl) University of Chicago
Manolo Blahnik  (mə-NŌ-lō  BLÄN-ik) Shoes
MARC  (MÄRK) Railway system
MARHedge  (MÄR-hedj) Financial industry publication
Martell  (mär-TEL) Cognac brand
Martini & Rossi  (mär-TĒ-nē  and  RÔS-ē) Italian winemakers
Matsushita  (mot-SOOSH-tä) Electric industrial co.
Mattel  (mə-TEL) Toymaker
Mattus  (MAT-əs) Ice cream
MAW  (MÔ) Men Against Women - LAPD organization
Maxima  (MAX-i-mə) Car
Maybelline  (MĀ-bə-lēn) Cosmetics
Mazda  (MÄZ-də) Car
Mazola  (mə-ZŌ-lə) Cooking oil
MECO  (MĒ-kō) Main Engine Cutoff
Meijer’s  (MĪ-ərz) Ohio store chain
Meineke  (MĪN-ə-kē) Auto service/mufflers
Melachrino  (mel-ə-KRĒ-nō) Cigarette brand
Meritor Park Hospital  (MER-ə-tôr) Madison, Wisc., hospital
Merkur  (mer-KOOR) Car
MESA Program  (MĀS-ə) Battered women's program
Mezzaluna  (mez-ə-LOON-ə) L.A. restaurant
Mho & Mho Works  (MŌ  and  MŌ) Publishers
Micatin  (MĪK-ə-tin) Foot spray
Miegs Field  (MEGZ) Chicago airport
Minolta  (mi-NŌL-tə) Camera/copier brand
Mir  (MĒR)  Russian space station
Mitsubishi  (mit-soo-BĒ-shē) Japanese car
Mocambo  (mə-KOM-bō) Hollywood nightclub
MOCR  (MŌ-kər) Mission Operations Control Room
Modafinil  (mō-DAF-ə-nil) Sleep prevention pill
Modess  (mō-DES) Sanitary napkin
Moet  (mō-ET) Champagne brand
Mohasco  (mō-HAS-kō) NY interior furnishings mfr.
Mokassad  (mō-KÄS-əd) Palestinian hospital
Molle  (mō-LĀ) Shaving cream
Molson  (MŌL-sən) Beer/ale brand
Monsanto  (mon-SAN-tō) Floor coverings
Morton Thiokol  (THĪ-ə-kôl) Food/household & aerospace prods.
Motorola  (mō-tə-RŌ-lə) Electronics
Mueslix  (MYOOS-lix) Kellogg cereal
Mujiheddin  (moo-JÄ-he-DĒN) Afghan resistance
Musso and Frank  (MOOS-ō) Hollywood restaurant
N
Name and pronunciation Item
NACHO  (NĀ-kō) No. Amer. Conference of Homophile Organizations
Nachos  (NÄ-chōz) Cheese chips
NaLaa  (NA-lə) Natl. Assoc. of Local Arts Agencies
NARAL  (NĀ-ral) Natl. Abortion Rights Action League
NASAA  (NA-sə) Natl. Assoc. of State Arts Agencies
NASDAQ  (NAZ-dak) Natl. Assoc. Securities Dealers Auto. Quotations
Nasonex  (NĀZ-ə-neks) Medicine
NATO  (NĀT-ō) North American Treaty Organization
NCPAC  (NIK-pak) Natl. Conservative Political Action Committee
Nederlander  (NĒD-ər-lan-dər) NYC theater
Nedick's  (NĒD-ix) NY vendor chain: hot dogs/orange juice, etc.
NEPA  (NĒ-pə) Natl. Environmental Policy Act
Nestle  (NES-lē) Chocolate products
NIC  (NIK) Newly Industrializing/...ed Country
Neiman & Marcus (NĒ-mən & MÄR-kəs) Department store chain
Nike  (NĪ-kē) Sports shoe brand
Nikon  (NĪ-kon) Camera brand
Nissan  (NĒ-son) Japanese car
Nivea  (NIV-ē-ə) Hand lotion/skin cream
NOAA  (NŌ-ə) Natl. Oceanic & Atmospheric Administration
NOLITA  (nō-LĒ-tə) North of Little Italy
NOMAS (NŌ-mas) Natl. Assoc. for Men Against Sexism
NORAD  (NÔR-ad) No. Amer. Air Defense
Northrop  (NÔR-thrəp) Aircraft/electronics/communications corp.
Novell  (nō-VEL) Computer co.
NOW  (NOU) Natl. Organization for Women
Noxell  (nok-SEL) Cosmetics mfr.
Nucoa  (NOO-kō) Margarine
NYNEX  (NĪ-nex) NY telephone co.
O
Name and pronunciation Item
OBGYN  (O. B. G. Y. N.) Obstetrician/Gynecologist
OdoRoNo  (ō-də-RŌ-nō) Deodorant brand
Odwalla  (ō-DWÄ-lə) Juice company
Okeh Records  (ō-KĀ)  
OMS  (OMZ) Orbital Maneuvering System
OPIC  (Ō-pik) Overseas Pvt. Investment Commission
ORHA  (ÔR-hä) Office of Reconstruction & Humanitarian Assistance
Ore-Ida  (ôr-Ī-də) Heinz frozen foods
Orion  (ôr-Ī-ən) Movie company
Orudis KP  (ō-ROOD-əs) Pain medicine
Orville Redenbacker  (RED-ən-bäk-ər) Popcorn brand
Oscar Mayer  (MĪ-ər) Meat brand
OSHA  (ŌSH-ə) Occupational Safety & Health Administration
OWN  (ŌN)  Oprah Winfrey’s Cable Network
P
Name and pronunciation Item
PAC  (PAK) Political Action Committee
Pall Mall  (PEL-MEL) Cigarette brand
Pantages  (pan-TĀJ-əs) L.A. theater
Parke-Bernet  (bûr-NET) NY gallery
PASCAL  (pas-KAL) Computer programming language
Patek-Philippe  (PÄ-TEK  fē-LĒP)  
Pathe  (path-Ā) Film co.
Paul Masson  (mə-SON) Seagram wine
Pavillion  (PAV-ē-YÔ[N]) NY restaurant
PEAP  (PĒP) Personal Emergency Air Pack
PEN  (PEN) Writers association
Pentax  (PEN-tax) Camera brand
Pepto-Bismol  (PEP-tō  BIZ-môl) Antacid
Pernod  (pir-NŌ) Absinthe substitute
Perrier  (PER-ē-ā) Mineral water brand
Peter Meyer  (MĀ-ər) publisher, Woodstock, NY
Peugeot  (poo-ZHŌ) French car
Pfizer  (FĪ-zər) Pharmaceutical/chemical prods.
P-FLAG  (P. FLAG) Parents/Friends of Lesbians & Gays
PFSWA  (POOF-swä) Professional Figure Skating Writers of America
Phen-Fen  (FEN-FEN) Weight loss preparation
Pichaco Plaza  (pə-KÄCH-ō) Hotel
PICL  (PIK-əl) Presidential Intelligence Check List
Pilates  (pə-LÄT-ēz) Fitness program
PIPA (PĒ-pä) Protect Intellectual Property Act
Pitney-Bowes  (BŌZ) Postage meter/office equipment mfr.
Plaszow  (PLÄ-shoof) Nazi Concentration Camp
Player Playa  (PLĀ-ər-PLĀ-ə) Cologne
PLGRs  (PLUG-ərz) GPS system
Pokemon  (PŌK-ā-mon) Japanese cartoon enterprise
Poli, Poli’s  (PŌ-lī,  PŌ-līz) Theater chain
Popeil  (pō-PĒL) Small gadget mfr.
"Popi"  (POP-ē) Film title
Porcelana  (pôr-sə-LÄN-ə) Skin cream
Porsche  (PÔR-shə) German car
POTUS  (PŌT-əs) President of the United States
Pravachol  (PRÄV-ə-kōl) Medication
Precis  (PRĒ-sis) Car
Prego  (PRĀ-gō) Campbell spaghetti sauce
Prevacid  (PREV-ə-sid) Heartburn medication
Prilosec  (PRĪ-lə-sek) Antacid
Prince Matchabelli  (mach-ə-BEL-ē) Scent mfr.
Propecia  (prō-PESH-yə) Hair loss preparation
PUC  (PUK) Person Under Control (Iraq war)
Pulitzer Prize  (PÜL-it-zər)  
Puma  (POO-mə) Athletic shoe brand
Purolator  (PYOOR-ə-lāt-ər) Courier/guard service
Q
Name and pronunciation Item
Quadriga Art (kwä-DRĒ-gä) Fund raisers
Quatorze Bis  (kä-TÔRZ  BĒS) NY bistro
QWERTY  (KWÛR-tē) Std. typewriter keyboard arrangement
R
Name and pronunciation Item
Ragu  (rä-GOO) Spaghetti sauce
Ralph Lauren  (LÔR-ən) Clothing designer label
Ralston Purina  (pyoor-ĒN-ə) Food mfr.
RAM  (RAM) Random-Access Memory, computers
Ramos  (RĀ-məs) Gin fizz
Rao’s  (RĀ-ōz) NY restaurant
Raytheon  (RĀ-thē-on) Appliance/aircraft mfr.
Regnery  (REG-nə-rē) Publishers
Remy Martin  (REM-ē  mär-TA[N]) Cognac brand
Renault  (rə-NŌ) [formerly pron. rə-NÔLT] French car
Reprise Records  (rə-PRĒZ)  
Reuters  (ROIT-ərz) Wire service
Ricoh  (RĒ-kō) Camera brand
Rikes  (RĪKS) Dayton, Ohio, dept. store
RIMPAC  (RIM-pak) Alliance on the Rim of the Pacific
RINO  (RĪ-nō) Republican in name only
Riunite  (rē-oo-NĒT-ē) Wine brand
Robitussin  (rō-bə-TUS-in) Cough medicine
Rodeo Drive  (rō-DĀ-ō) Pricey L.A. shopping strip
Rokeach  (RŌ-kēch) Kosher products
ROM  (ROM) Read-Only Memory, computers
Ronay Plaza  (RŌ-nē) Miami hotel
Routledge  (ROUT-lij) Publishers
S
Name and pronunciation Item
Saab  (SOB) Swedish car
SAC  (S. A. C.) FBI Special Agent in Charge
SACEUR  (SAK-YÜR) Supreme Allied Commander (NATO), Europe
SAG  (SAG) Screen Actors Guild
Saiontz & Kirk  (SĪ-əns) Law firm
Sako  (SĀK-ō) Finnish rifle
Salada  (sə-LÄD-ə) Tea
SALT  (SÔLT) Strategic Arms Limitation Talks
Sanatogen (sə-NAT-ə-jən) Vitamin Supplement
San Giorgio  (san-JÔR-jō) Pasta brand
Sasson  (sa-SÔ[N]) Bluejeans brand
Saucony  (SÔK-ən-ē) Running shoes
Savoy  (sə-VOI) Chicago & Harlem NY theaters/London hotel
SAW  (SÔ) squad automatic weapon (Iraq war)
SCAP  (SKAP) Supreme Commander of Allied Powers, WWII
Schering-Plough  (SHER-ing  PLOU) Consumer prods./pharmaceuticals
SCIRI  (SĒ-rē) Supreme Council for the Islamic Revolution, Iraq war
SEAARC  (SHÄRK) Southeast Asian Association for Regional Cooperation
SEATO  (SĒ-tō) Southeast Asian Treaty Organization
Sebago  (si-BĀ-gō) Shoe brand
Sega  (SĒ-gə) Video games
Seiko  (SĀ-kō) Watch brand
SERE (SĒR-ē) Survival, Evasion, Resistance & Escape; Air Force
Serutan  (SER-ə-tan) Laxative
Sh-K-Boom Records  (shik-ə-BOOM)  
SIDA  (SĒD-ə) Spanish acronym, AIDS
SIDS  (SIDZ) Sudden Infant Death Syndrome
SIECUS  (SĒ-kəs) Sex Info. & Education Council of U.S.
Sinn Fein  (shin-FĀN) Irish political organization
SIPRNET  (SIP-ər-net) Secret Internet Protocol Router Network
SLCM  (SLIK-əm) Submarine Launched Cruise Missile
SLOC  (SLOK) Sea Lanes of Communication
Smirnoff  (SMĒR-nôf) Vodka brand
S.N.A.P. (SNAP) Survivors Network of those Abused by Priests
SNCC  (SNIK) 60's Student Nonviolent Coordinating Committee
SOCO  (SOK-ō) Scene-of-crime officer (British)
SOCO  (SŌ-kō) Southern Comfort whiskey
SOG  (SOG) Hunting knife brand
SOLAS (SŌ-ləs) Safety of Life at Sea instructions
Sony  (SŌ-nē) Electronics
SOPA (SŌ-pä) Stop Online Piracy Act
Sotheby's  (SUDH-ə-bēz) British art auction house
Spago  (SPÄ-gō) L.A. restaurant
SPAR  (SPÄR) Women's reserve, U.S. Coast Guard
Speidel (spī-DEL) Watches
Spivy's Roof  (SPIV-ēz) NYC nightclub
Sputnik  (SPUT-nik, SPÜT-nik) Soviet satellite
St. Mortiz  (SAN-môr-ITS) NYC Hotel
St. Pauli Girl  (PÔ-lē) Beer brand
START  (STÄRT) Strategic Arms Reduction Talks
Stern  (SHTÂRN) German magazine
Stihl  (STĪL) Machinery
Stolichnaya  (stō-LICH-nä-yä) Vodka brand
Stouffer's  (STŌ-fərz) Frozen foods/dinners
Studer  (STOOD-ər) Audio equipment
Subaru  (SOO-bə-roo) Japanese car
Summicron  (SOO-mə-kron)  
Svenska Bio  (SVEN-skə-BĒ-ō) Swedish film studio
SWAPO  (SWÄ-pō) SW Africa People's Organization
T
Name and pronunciation Item
TAL Site  (TAL) Transatlantic Abort Landing Site
Tamoxifen  (tə-MOX-ə-fin) Cancer preventive drug
Tangee  (TAN-JĒ) Cosmetics
Taplinger Publishing Co.  (TAP-ling-ər)  
TAR  (TÄR) Slang for sailor
TARC  (TÄRK) Louisville Transit System
TARP  (TÄRP) Troubled Assets Relief Program
Tavist-D  (TAV-is-DĒ) Medicine
TDRS  (TĒ-drəs) Tracking Data & Relay Satellite
Teledyne  (TEL-ə-dīn) Electronics/insurance/finance/aerospace co.
Tel Hashomer  (tel-hä-shō-MĒR) Israel hospital
Telluride  (TEL-yə-rīd) Film festival
Tenneco  (TEN-ə-kō) Petroleum co.
Tercel  (tər-SEL) Car
Teva  (TEV-ə) Sandal company
Tevas Sandals   (TEV-əz ) Sport sandals
Thames and Hudson  (TEMZ) Publishers
Tibor DeNagy Gallery  (TĒ-bôr  də-NÄZH) NYC Art Gallery
TIFF  (TIF) Tag-based Interchange File Format, computers
Tikkun Magazine  (tē-KOON)  
Tiparillos  (tip-ə-RIL-ōz) Cigar brand
tkts  (T. K. T. S.) NYC theater ticket booth
TOBA  (TŌ-bə) Theater Owners Booking Association
Toots Shor's  (TÜTS) NYC restaurant
TOSCA  (TOS-kə) Toxic Substances Control Act
Touareg  (TOOR-eg) Volkswagen  SUV
Toys "R" Us  (ÄR  US) Toy retailer
TPFDL  (TIP-FID-əl) Time-Phased Force Deployment List, Iraq war
TRESemme  (TRES-ə-mā) Hair dye
Tribeca  (trī-BEK-ə) NY film center
Tropicana  (trop-ə-KAN-ə) Hotels-casinos/Orange juice brand
TV  N  (T.V. EN-yə) Latino TV program
Tylenol  (TĪ-lə-nôl) Medicine
Tzabaco  (zä-BÄ-kō) Catalog for gays
U
Name and pronunciation Item
UFA  (OOF-ä) German film studio
Uighurs  (WĒ-gurz) Chinese Muslims
UNCTAD  (UNK-tad) UN Conference on Trade & Development
UNI Records  (YOO-nē)  
Unilever  (YOO-ni-lē-vər)  
Uniroyal  (YOO-ni-roi-əl) Tires/chemicals/plastics
UNISYS  (YOO-ni-sis)  
UNITA  (yoo-NĒT-ə) Angola independence union
UNRAA  (UN-rä) United Nations Relief & Rehabilitation Agency
UNSCOM  (UN-skom) United Nations Special Commission
Unum  (YOO-nəm) Insurance
Usa  (OOZ-ä) Italian: United States of America
USAir  (U. S. ÂR) Air carrier
Usonia Homes  (yoo-SŌ-nē-ə) Frank Lloyd Wright houses
V
Name and pronunciation Item
Vaniqa  (VAN-ə-kə) Depilatory
Vendome Theater  (VEN-DŌM) Chicago theater
Venebue  (VEN-ə-byoo) Madison, Wisc., drug treatment center
Verbena  (vər-BĒN-ə) Cream
Viacom  (VĪ-ə-kom) TV/movie distributor
Viagene, Inc.  (VĪ-ə-jēn) L.A. medical laboratory
VIC  (VIK) Computer term
Vici Kid  (VĒ-chē) Shoe brand
Villard Books  (və-LÄRD) Publishers
Visa  (VĒ-zə) Credit card
VISTA  (VIS-tə) Volunteers in Service to America
Vocalion  (vō-KAL-yən) Record label
Volante  (və-LANT) University of S.D. newspaper
Volkswagen  (VŌLKS-wag-ən) German car
Vonage  (VON-ij) Telecommunications
Vuarnet  (vär-NĀ) Sunglasses
W
Name and pronunciation Item
WAC  (WAK) Women's Army Corps
Wachovia  (wä-KŌ-vē-yä) Banking
WAF  (WAF) Women's Air Force
Waldbaum's  (WÔLD-boumz) Grocery chain
Walgreen  (WÔL-grēn) Drug store chain
Wal-Mart  (WÔL-märt) Discount dept. store chain
Walther PPK  (WÔL-thər) Handgun
WAMPAS  (WÄMP-əs) Western Associated Motion Picture Advertisers
Warner-Lambert  (lam-BÂR) Drug store prods. mfr.
WATS  (WÄTS) Wide Area Telephone Service
Wausau  (WÔ-sô) Insurance co.
WAVE  (WĀV) Women's Navy Corps
WEAL  (WĒL) Women's Equity Action League
WeHo  (WĒ-hō) West Hollywood
Weidenfeld & Nicholson  (WĪD-ən-feld) Publishers
Weis Markets  (WĪZ) Penna. supermarket chain
WEPTO  (WEP-tō) West Pacific Treaty Organization
Westvaco  (west-VĀ-kō) Paper prods. mfr.
Weyerhaeuser  (WÂR-hou-zər) Forest prods. mfr.
W.H.O.  (W. H. O.) World Health Organization
WIN  (WIN) Whip Inflation Now, Ford administration
Winnebago  (win-ə-BĀ-gō) Motor homes/RVs
WPPSS  (WÜPS) Wash. Public Power Supply System
WRENS  (RENZ) Women's Royal Naval Service, Britain
X
Name and pronunciation Item
Xoloitzcuintli (SHŌ-lō-ēts-KWĒNT-lē) Mexican Hairless dog breed
Y
Name and pronunciation Item
Yaddo  (YÄD-ō) Writers' retreat
Yakuza  (yä-koo-ZÄ) Japanese Mafia
Yuenling  (YING-ling) Brewery, beer mfr.
Z
Name and pronunciation Item
Zena  (ZĒN-ə) Bluejeans brand
Ziagen  (ZĪ-ə-gən) Medication
Zoetrope  (ZŌ-ə-trōp) Film production co.
ZZYZZYVA Magazine  (ZIZ-ə-və)  

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Posted on 2013-01-07