Library of Congress >> MARC >> Bibliographic >> 3XX  >> 385

385 - Audience Characteristics (R)


MARC 21 Bibliographic - full
April 2013

First Indicator Second Indicator
Undefined
# - Undefined

Undefined
# - Undefined


Subfield Codes
  • $a - Audience term (R)
  • $b - Audience code (R)
  • $m - Demographic group term (NR)
  • $n - Demographic group code (NR)
  • $0 - Authority record control number or standard number (R)
  • $2 - Source (NR)
  • $3 - Materials specified (NR)
  • $6 - Linkage (NR)
  • $8 - Field link and sequence number (R)

FIELD DEFINITION AND SCOPE

A category of persons for which a resource is intended or a category of persons representing the intellectual level for which the content of a resource is considered appropriate.

If a demographic group is not specified then multiple audience characteristics from the same source vocabulary or code list may be recorded in the same field in separate occurrences of subfield $a and subfield $b. If a demographic group is specified then the characteristics in the field must all come from the same group. Terms from different source vocabularies are recorded in separate occurrences of the field.


GUIDELINES FOR APPLYING CONTENT DESIGNATORS

INDICATORS

SUBFIELD CODES

$a - Audience term

Intended audience of the work being described. Repeatable if an audience falls into multiple demographic groups.

245 00$aMy first book of limericks.
385 ##$aChildren$2lcsh
245 00$aCreative color for the oil painter.
385 ##$aPainters$2lcsh
245 00$aHealth care and HIV :$bnutritional guide for providers and clients
385 ##$aHIV Long-Term Survivors$aCaregivers$2mesh
385 ##$aHIV-positive persons$aCaregivers$2lcsh

$b - Audience code

Code representing intended audience of the work being described.

$m - Demographic group term

A designator for a demographic group (e.g., an age group; a religious group) to which the terms and codes in $a or $b belong.

245 10$aEssential math, science, and computer terms for college freshmen.
385 ##$mEducational level group$aCollege Freshmen$2ericd
245 00$aCreative color for the oil painter.
385 ##$mOccupational/field of activity group$aPainters$2lcsh
245 10$aInglés para niños.
385 ##$mAge group$aChildren$2ericd
385 ##$mLanguage group$aSpanish Speaking$2ericd

$n - Demographic group code

A code designating the demographic group (e.g., an age group; a religious group) to which the terms and codes in $a or $b belong.

245 10$aTalks to teeners; $bchapel talks delivered during morning devotions at the Christian High School, Grand Rapids, Michigan.
385 ##$nage$aadolescent$bd$2marctarget
245 10$aEssential Spanish for policemen, lawyers, and judges.
385 ##$nocc$aPolice$aLawyers$aJudges$2lcsh

$0 - Authority record control number or standard number

See description of this subfield in Appendix A: Control Subfields.

245 00$aJanet Suzeman on acting in Shakespearian comedy.
385 ##$aActors$2lcsh$0(DLC)sh 85000744

$2 - Source

MARC code that identifies the source of the term or code used to record intended audience information.

Code from: Subject Heading and Term Source Codes or Target Audience Code and Term Source Codes.

245 00$aBuddhist reader for young Buddhists.
385 ##$mReligious group$aBuddhists$2lcsh
385 ##$mAge group$aYouth$2lcsh

$3 - Materials specified

Part of the described materials to which the field applies.

$6 - Linkage

See description of this subfield in Appendix A: Control Subfields.

$8 - Field link and sequence number

See description of this subfield in Appendix A: Control Subfields.


CONTENT DESIGNATOR HISTORY

Field 385 - Audience Characteristics [NEW, 2013]

Library of Congress >> MARC >> Bibliographic >> 3XX  >> 385
(04/29/2013)
Contact Us