NBA/WNBA Read to Achieve Program
The NBA’s Read to Achieve program is a year-round campaign to help young people develop a life-long love for reading and encourage adults to read regularly to children. Reaching an estimated 50 million children a year, Read to Achieve is the most extensive educational outreach initiative in the history of professional sports. In addition to being supported by all 29 NBA teams, 16 WNBA teams, the eight teams that make up the NBA's new minor league, the National Basketball Development League (NBDL), Read to Achieve is supported by the NBA's officials, parents and wives of players organizations, and the NBA Players Association and Retired Players Association.
